SEO Keywords, Long Tail & Simple Keywords

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"SEO Keywords can bring you to the top!"

Keywords research is one of the most important parts of a good SEO. With SEO Keywords you will be able to target terms and phrases but also learn more about your customers behavior.

It is not always about getting lots of random visitors but about getting the right kind of visitors, those who will increase your click through rate and profits.

Priority to SEO Keywords

Your Keywords selection especialy long tail keywords can bring you to the top or the bottom of search engines result pages.

For best SEO practice you need to find a compromise between not too broad, nobody will find your website, and not too specific, meaning no one is looking for it.

4 Sorts of Keywords for SEO

- Single word keyword like “Shoes” .
- Few words keyword like "Best sport shoes"
- Long tail keywords like “Best sport shoes to buy” or “Buy best sport shoes 2013”.
- Phrases keywords like “What are the best sport shoes to buy in 2013”.

You must choose the primary keywords and phrases that you will be optimizing for, this is one of the most important SEO method.

Choose the right SEO Keywords

Ask yourself few questions:

- Are the keywords relevant to your website content?
- Will visitors find what they are looking for using these keywords?
- Will visitors be satisfied with the content these keywords relate to?
- Are these long tail keywords bringing you targeted traffic?
- What is the commercial value of these keywords?

To know how hard it will be to rank for your keyword, type in Google search engine the sort of keywords you are targeting. This will bring you valuable insight on the competition and to know which websites already rank for the same keywords.

Try then to type your primary keywords and long trail seo keywords into Google research, if advertisements are showing on the top and right-hand side of the page results it often means a high value and lucrative niche market. Which will bring you a much better conversion rate.

If per exemple you decide to optimize your website for the words, "Website ", exception aside, this is a broad term keywords and it will be difficult to use properly, it might even be a big waster of time. The search engine optimization of such broad term is very difficult and more likely to bring you poor conversion rate.

Long Tail SEO Keywords

They are quite efficient to convert click through rate since they attract visitors looking for something more specific, being already in a later stage in the buying / conversion process.

To get the full value of a long tail keyword, you need to really understand you content, try some new long tail keywords, test, improve and adjust to your marketing strategy need.

For a better understanding, visitors searching for the word "palm tree" will realize that they need to adjust their search to be more specific to what they are looking for. They will look for “palm tree indoor to buy” or “how to grow palm tree indoor ”, etc…

Google AdWords Keyword Tool is a good starting point for SEO keywords research. It provides keywords, long tail keywords ideas and estimated search volume, but also predicts the cost of running paid campaigns for these terms.

To determine volume for a particular keyword in Google Adwords, set the you research to |Exact| and look for Local Monthly Searches. Depending on your ranking, the actual number of visitors you achieve for these keywords will usually be lower. More keywords tools are available in our SEO tools section.

In order to know which keyword and long tail keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve those rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort.

SEO is one of the highest return marketing investments, measuring success is critical to the process.

This is why it's essential to understand keywords and long trail keywords difficulty and to go point by point through our entire SEO strategy tutorial. There is no shortcut to SEO ranking so make sure you implement the basics of "Keywords for SEO" the right way and from the very beginning.

 

*NEXT TUTORIAL - SEO GUIDE

STEP 4 -> How to implement your Keywords in your text and web page

 

*SEE ALSO

-> How to check your website speed and improve it?

-> What is SEO and how it works, basic guidelines

-> Start here a friendly tutorial to learn SEO

-> Top 5 SEO friendly and best website builders!

-> SEO Content to be Unique and well written!

 

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