HTML Meta Robot Tags - Index and Follow

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Meta tags were originally created to provide special information about websites.

There are few different HTML Meta tags but two major ones are to be used for SEO practice, the "Meta Robots Tag” and the “Meta Title Tag”.

HTML META ROBOT TAG

The Meta Robots tags sent by search engines on a webpage are used to control spider crawling behavior (For most search engines). There are many ways to use Meta robots tag to control how search engines treat a page.

Kinds of Robot Tags

INDEX or NOINDEX

These tags Inform the search engines if the webpage should be crawled and indexed or not. Using NOINDEX will exclude the page of being indexed. Search engines use INDEX by default on all webpage, so using the INDEX value is useless most of the time.

FOLLOW or NOFOLLOW

These Robot Tags inform search engines if the links on the webpage should be crawled. Choosing NOFOLLOW will make the search engines not following the links on a webpage. By default, all pages have the FOLLOW attribute so it is unnecessary to add it. There is also the link-level NOFOLLOW attribute, which prevents search engine to follow an individual link.

NOARCHIVE

Prevents search engine to save a cached copy of the webpage. By default, the engines will maintain visible copies of all pages they indexed, accessible to searchers through the cached link in the search results.

NOSNIPPET

Prevents search engine to display a description from appearing below the title page in SERP. You can also use the NOSNIPPET tag to prevents caching of the page.

NOODP and NOYDIR

These Meta tags are telling the engines not to capture a descriptive snippet about a page from the Open Directory Project (DMOZ) or the Yahoo directory for displaying in the search results page.

NONE

This tag is equivalent to NOINDEX and NOFOLLOW.

The Use of Robot Tags

There are many possibilities using Robots Meta Tag, but remember Google by default will index and follow links, so you have no need to include that as a command – you can leave the robots meta tags out.

HTML Meta Tags of a Webpage

1.    Title Element – Important – Unique
2.    Meta Description (optional but advisable for CTR) – Unique
3.    Robots Meta Tag (optional) – Be Careful
4.    Canonical Meta Tag (optional – recommended) – Be Vigilant

These tags go in the HEAD section of an HTML page and are the only tags that Google cares about. Using the right tag at the right place for the right reason, is now up to you.

 

*NEXT TUTORIAL - SEO GUIDE

STEP 10 -> Headings for SEO, H1, H2, H3 to improve ranking factor.

 

*SEE ALSO

-> Meta description tag length for best SEO practice

-> SEO guide to optimize a website step by step

-> Website building with the right SEO method

-> Best website ideas for a succesful website

-> Make money online with your website business

 

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